Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Jaquelyn sees a social media ad for a new photo - editing app. The ad highlights the product's features: lighting and cropping options. But the

Jaquelyn sees a social media ad for a new photo-editing app. The ad highlights the product's features: lighting and cropping options. But the ad does not focus on the benefits that users receive from the app: transforming an unsatisfactory image into a great one and removing distracting objects from the edges. Jaquelyn does not think the app would be very useful. What concept describes why this ad was not as effective as it could have been?
a.
Narrow spread
b.
Marketing myopia
c.
Tunnel vision
d.
Sensory overload

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Small Business Management Launching & Growing Entrepreneurial Ventures

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

17th edition

9781285972565, 1133947751, 1285972562, 978-1133947752

More Books

Students also viewed these General Management questions

Question

What conditions in the classroom could potentially cause a seizure?

Answered: 1 week ago