Jasim WLL Co for Marketing Solutions is a business that specializes in the retail or distribution of cosmetic products in Bahrain. This business is expanding through its own initiatives of maintaining HR programs such as employee relations, labor relations, adherence to policy. Also, it is increasing in sales due to continuous promotions using different types of media such as Social Media, flyers, brochures, signboards and other print ads. Time came when Jasim WLL Co marketing has to be alerted in many ways due to influx in the competition. As a matter of fact, more investors now enter into the market and they probably can be a treat to Jasim WLL Co marketing. This prompted the Jasim WLL Co management to think twice of its best alternative to address the challenge in the business arena. The marketing officer when called by the director of the company was advised to do something or else they will lose in the game court against competitors. I am warning you Mr. Marketing Officer, please make the necessary move before I fire you in the company, said the Director.

1. DIFFICULT

1. If you are the Marketing Officer in the case, what are plans you will apply to maintain business against competitors? (5 Marks)

2. As a Marketing Officer warned by your Director, analyze the situation of continuing the work with him or quit and find another job? (5 Marks)