Jasmine and Christine own an online art supply store that targets college students aged 19-28. Despite running multiple campaigns on different marketing channels, sales have dropped recently and they're trying to understand which channel is most effective at driving conversions, so that they can invest accordingly. Ultimately though, Jasmine and Christine want to encourage their old customers to come back.

Which attribution models would you recommend for Jason and Christine?

*SELECT ONE OR MORE*

a.

Time Decay

b.

Last Click

c.

Position-Based

d.

First Click