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Jason is considering buying a new laptop computer. He is researching different models based on factors like the processor, the hard drive capacity and speed,
Jason is considering buying a new laptop computer. He is researching different models based on factors like the processor, the hard drive capacity and speed, RAM, operating system, and price. He has also asked a few friends what they like and dislike about their laptops. Which stage of the consumer decision process model does this illustrate? Problem identification Evaluation of alternatives Information search Post-purchase evaluation
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