Jasons is a popular restaurant for fine dining. The owner and chef, Jason Allay, is pleased with his success and is now considering expanding his existing restaurant or perhaps opening a second restaurant. Before making his decision, Jason wants to find out more about his competitive position. There are three other restaurants that compete directly with him on food quality and price. Jason knows that his profitability depends on his ability to provide a satisfying meal at the market price. His first step was to gather some information about his customers, using an independent market research firm, which informed him that his customers were looking for taste, comfort (the ambiance, service, and overall presentation of the food), and enjoyment (the distinctiveness of the dining experience, a degree of excitement). He was surprised to find that comfort and enjoyment ranked highest:

First: Customer Criteria and Ranking
	Importance				Relative Importance
Taste		45				15.05	%
Comfort		94				31.44
Enjoyment		160				53.51
Total		299				100.00	%

Next, he worked with his key wait staff and chefs to try to identify the three main components, and related costs, of the service Jasons provides:

Second: Components and Cost
Components	Cost				Percent of Total
Menu and food preparation	$	12				34.29	%
Wait staff		14				40.00
Food ingredients		9				25.71
Total	$	35				100.00	%

Having the customer criteria and components, Jason now again worked with his staff to assess how each component contributes to the desired customer criteria:

Third: Determine How Components Contribute to Customer Satisfaction
	Customer Criteria
Components	Taste			Comfort			Enjoyment
Menu and food preparation		32	%		22	%		56	%
Wait staff		22			56			22
Food ingredients		46			22			22
		100	%		100	%		100	%

Required:

1. Using the information Jason has developed, determine the importance index for each component (menu and food preparation, wait staff, and food ingredients).

2. Calculate the ratio between the relative cost percentages for each component and your findings in Requirement 1. Determine what action Jason should take on each component.