Jason's is a popular restaurant for fine dining. The owner and chef, Jason Allay, is pleased with his success and is now considering expanding his existing restaurant or perhaps opening a second restaurant. Before making his decision, Jason wants to find out more about his competitive position. There are three other restaurants that compete directly with him on food quality and price. Jason knows that his profitability depends on his ability to provide a satisfying meal at the market price. His first step was to gather some information about his customers, using an independent market research firm, which informed him that his customers were looking for taste, comfort (the ambiance, service, and overall presentation of the food), and enjoyment (the distinctiveness of the dining experience, a degree of excitement). He was surprised to find that comfort and enjoyment ranked highest: First: Customer Criteria and Ranking Relative Importance Importance Taste 26 9.56% Comfort 86 31.62 Enjoyment 160 58.82 Total 272 100.00% Next, he worked with his key wait staff and chefs to try to identify the three main components, and related costs, of the service Jason's provides: Second: Components and cost Components Menu and food preparation Wait staff Food ingredients Total Cost $ 7 13 8 Percent of Total 25.00% 46.43 28.57 100.00% $ 28 Having the customer criteria and components, Jason now again worked with his staff to assess how each component contributes to the desired customer criteria: Third: Determine How Components Contribute to Customer Satisfaction Customer Criteria Components Taste Comfort Enjoyment Menu and food preparation 28% 28% 30% Wait staff 30 45 43 Food ingredients 42 27 27 100% 100% 100% Required: 1. Using the information Jason has developed, determine the importance index for each component (menu and food preparation, wait staff, and food ingredients). 2 Calculate the ratio between the relative cost percentages for each component and your findings in Requirement 1. Determine what action Jason should take on each component. Jason's is a popular restaurant for fine dining. The owner and chef, Jason Allay, is pleased with his success and is now considering expanding his existing restaurant or perhaps opening a second restaurant. Before making his decision, Jason wants to find out more about his competitive position. There are three other restaurants that compete directly with him on food quality and price. Jason knows that his profitability depends on his ability to provide a satisfying meal at the market price. His first step was to gather some information about his customers, using an independent market research firm, which informed him that his customers were looking for taste, comfort (the ambiance, service, and overall presentation of the food), and enjoyment (the distinctiveness of the dining experience, a degree of excitement). He was surprised to find that comfort and enjoyment ranked highest: First: Customer Criteria and Ranking Relative Importance Importance Taste 26 9.56% Comfort 86 31.62 Enjoyment 160 58.82 Total 272 100.00% Next, he worked with his key wait staff and chefs to try to identify the three main components, and related costs, of the service Jason's provides: Second: Components and cost Components Menu and food preparation Wait staff Food ingredients Total Cost $ 7 13 8 Percent of Total 25.00% 46.43 28.57 100.00% $ 28 Having the customer criteria and components, Jason now again worked with his staff to assess how each component contributes to the desired customer criteria: Third: Determine How Components Contribute to Customer Satisfaction Customer Criteria Components Taste Comfort Enjoyment Menu and food preparation 28% 28% 30% Wait staff 30 45 43 Food ingredients 42 27 27 100% 100% 100% Required: 1. Using the information Jason has developed, determine the importance index for each component (menu and food preparation, wait staff, and food ingredients). 2 Calculate the ratio between the relative cost percentages for each component and your findings in Requirement 1. Determine what action Jason should take on each component
