Jay and Sons Company Limited (JSCL) are manufacturers and distributors of a host of fast moving consumer goods (FMCG). The Management has realized that some of the products of the company do not survive after few years of introduction. You have been appointed by the company to manage the products so as to lengthen their existence. Discuss the relationship between product life cycle and marketing mix variables indicating marketing mix strategies you will adopt at each stage of the product life cycle.