1. Jay Barney (a prolific researcher of the VRIO framework) once wrote, "Obviously, that a firm's resources and capabilities have been valuable in the past does not necessarily imply that they will always be valuable." Address the questions below. Please note: I am only asking you about the V in the VRIO framework. No need to discuss the R, I, and/or O. Also, be sure to answer this question by discussing resources and capabilities versus confining your responses to products and services.

1. Simply put, what does this statement mean?Explain it conceptually. Explain what may cause valuable resources and capabilities to lose their "valuable" status. In your discussion be sure to include an explanation of a valuable resource/capability.

1. Provide me with two (2) specific, well thought out, concise, and mutually exclusive (i.e., different phenomena - real or fictitious) examples of firms to help illustrate the truthfulness of this quote and the resulting negative impacts on the firms you choose to discuss.