Jaybird Company operates in a highly competitive market where the market price for its product is $55 per unit. Jaybird desires a 30% profit per unit. Jaybird expects to sell 5,000 units. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 6 Overhead $ 45,000 Direct labor 7 General and administrative 18,000 Overhead 5 General and administrative 11 To achieve the target cost per unit, Jaybird must reduce total expenses by how much?