Jayman BUILT has been leading the industry in new home construction for over 40 years. In 2019, they were the first builder in Alberta to introduce a 6-panel solar system on every single-family home, at no additional cost to the homeowner, saving our customers up to 25% on their electricity costs. A 12-panel option is also available to further reduce our environmental footprint. Jay Westman, Jayman BUILT CEO, says that "A Jayman home saves you money, protects your health and helps the planet. We built our reputation on these principles, and we're proud to lead the industry in sustainability. We're always innovating to improve the quality and efficiency of our homes." In our textbook on page 160 we cover the Management of Innovation and while some companies take a planned, deliberate approach to innovation; others commit to a more chaotic culture around innovation. In the scenario above, which type of strategic behaviour is evident. Why do you believe that is the case? (4 marks) In the specific example provided above how would you classify the type of innovation? What elements within the scenario lead you to make this classification? (4 marks) Finally, list the name and the innovation that your group has chosen for the B2B Marketing Strategy Project. Considering the chosen innovation, briefly summarize the chosen business customer (target segment) (4 marks) and describe how the innovation you have chosen for your B2B Marketing Strategy creates value for the chosen business customer (value chain). (6 marks) 7 A B 1 E