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J.C. Penny is one of many retailers being disrupted by technology and consumer trends. Late in 2011, the company made a change in its CEO

J.C. Penny is one of many retailers being disrupted by technology and consumer trends. Late in 2011, the company made a change in its CEO and brought in Ron Johnson. Johnson had a new vision for J.C. Penny and made several changes. In researching his brief tenure, detail the strategic mistakes made by Johnson and offer support for your analysis

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