JCDecaux Exam Questions 1. What is JCDecaux's competitive advantage? Specifically: a. Compare the value proposition (i.e., value stick) of JCDecaux in 2003 with those of competitors in the outdoor advertising industry. What are the sources of this advantage/disadvantage? Use data from the case to support your argument. (30%) b. How sustainable is JCDecaux's competitive position? (15%) 2. What is your assessment of the New York bid? Specifically: a. As a base case, determine the Nash Equilibrium. (10%) b. What type of alternative strategies might JCDecaux and Clear Channel use to improve their profits beyond those obtained if they play the strategies you identified in your previous answer? (5%) c. How would the following modifications to the scenario likely change (or not change) your analysis? You are not expected to create a new contribution matri for either of the following scenarios, but thinking about how the contribution matrix might change in general terms may be helpful. i. The Bloomberg administration revises the rules so that the allocation of concessions favors the higher bidder to a greater degree. (5%) ii. Clear Channel acquires a new technology that improves the quality and/ efficiency of their panels. (5%)