Jeep has been named the "Most Patriotic Brand" in the U$.$S$.$ for two decades. Jeep owners enjoy expressing their values of freedom, adventure, and authenticity by owning Jeeps and participating in special off$-$roading trips organized by enthusiasts and marketed online. The feelings that Jeep owners have about their vehicles are an example of

Multiple Choice

brand association.

conversion.

brand analysis.

adjustment.