Jei Win works for the public relations department of ABC, Inc., a large electronics manufacturer. There have recently been complaints by customers that some of ABC's hand-held hairdryers are making strange noises. The company has investigated and found that roughly 3% of the devices have that problem. Jei Win's team has prepared a press release admitting the problem. Jee Win is generally happy with the press release but he suggests one small change. Instead of stating that "only 30,000 of the 1 million hairdryers made by ABC" are faulty, the company should say that 97% of the companies 1 million devices work without a hitch. Why might Jei Win think that making this change matters? (After all, the information given remains the same.) Because of the anchoring effect. He is making an argument from popularity. He is making an argument from tradition. Because of a framing effect