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Jemima's Casuals sells high - class ladies outfits. It has an outlet in Dixie Value Mall. Its marketing policy is to sell every outfit for
Jemima's Casuals sells highclass ladies outfits. It has an outlet in Dixie Value Mall. Its marketing policy is to sell every outfit for a fixed price of $ The normal markup is of cost so selling price is of cost The fixed costs consist of rent, salaries, etc. and are $ per month. Jemima's Casuals is considering raising the price from $ per outfit to $ per outfit. It is currently selling outfits per month. The price increase would cause volume to drop by Jemima's Casuals should
Question options:
none of the options
increase the price because operating profit will increase by $
increase the price because operating profit will increase by $
increase the price because operating profit will increase by $
not increase the price because operating profit will be reduced
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