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Jenna read an advertisement for an exciting potential location for a new commercial development in the downtown area that has been recently re - gentrified.

Jenna read an advertisement for an exciting potential location for a new commercial development in the downtown area that has been recently re-gentrified. She made a telephone inquiry to Samuel, whose company is developing the property. Based on her conversation with Samuel, Jenna learned that the property would meet all her needs in terms of its size, reception area, and small conference room. However, Samuel's firm would prefer to sell the property rather than lease it. Jenna and Samuel ended their call by agreeing to meet the next day for a property tour. As they walked through the nearly completed office space, Samuel highlighted the many features of the property, then made an offer of $400,000 for the property. Jenna had hoped to pay 10% less than this opening offer but had been willing to pay up to 5% more. Examine and discuss why Jenna should have made the first offer if she had a planned
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