Question
Jerry Hill is president and CEO of a U.S.-based food processing company, Hill Products and Services. He was recently approached by an international supermarket chain
Jerry Hill is president and CEO of a U.S.-based food processing company, Hill Products and Services. He was recently approached by an international supermarket chain that wants to market in-country its own brand of frozen microwaveable dinners. The offer made to Jerry by the supermarket corporation requires that a series of two decisions be made, now and 2 years hence. The current decision involves two alternatives: (1) Lease a facility in Germany from the supermarket chain, which has agreed to convert a current processing facility for immediate use by Jerrys company; or (2) build and own a processing and packaging facility in Germany. Possible outcomes of this first decision stage are good market or poor market depending upon the publics response. The decision choices 2 years hence are dependent upon the lease-or-own decision made now. If Hill decides to lease, good market response means that the future decision alternatives are to produce at twice, equal to, or one-half of the original volume. This will b
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