Jessica's team has been working on a new beverage product that she believes is almost ready for launch. However, the next step is to see how consumers react to the new beverage in a realistic setting. How can her team collect that information?

A$.$ Use a test market to determine consumer reactions.

B$.$ Send the product to R&D for taste tests.

C$.$ Conduct a formal business analysis to project sales.

D$.$ Use concept testing to determine consumer reactions.

E$.$ Develop the packaging for the new product and gauge consumer reaction.