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Jessie is using a market research method to collect data for the beauty business that she works for. This method is one of the oldest
- Jessie is using a market research method to collect data for the beauty business that she works for. This method is one of the oldest and most cost-effective ways of collecting market research and is used to understand buying behavior and find out how customers feel about a particular product or service. What type of market research method is Jessie using?
- a. surveys
- b. phone interviews
- c. web searches
- d. diary studies
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
