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JetBlue's Pricing Strategy (abstracted from P&F, Marketing, 13e) please help lila answer these questions a. industry where pricing has driven many firms out of business
JetBlue's Pricing Strategy (abstracted from P&F, Marketing, 13e) please help lila answer these questions a. industry where pricing has driven many firms out of business or into bankruptcy protection, why does JetBlue compete so successfully on the basis of price? b. How does JetBlue use pricing to deal with demand fluctuations? c. Is a businessperson's demand for air travel likely to be relatively elastic or inelastic? Is a vacationer's demand for air travel likely to be relatively elastic or inelastic? 4. What other factors related to pricing are most important to JetBlue's management when making pricing decisions
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