JetCo is a manufacturer of high speed aircraft. The company generates $100 million in operating profit on $600 million of revenue and $800 million of invested capital. JetCos primary competitor Gulf Aviation also generates $100 million in NOPLAT. Gulf Aviation is slightly larger; the company recorded $800 million in revenue. Gulf Aviation has $600 million in invested capital. Using the industry data presented in Question , decompose ROIC into operating margin and capital turnover for each company. Which ratio is more important in determining ROIC, operating margin or capital turnover?