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Jill and Phil are both brand managers at Procter & Gamble (P&G), the company that owns Febreze. In a recent meeting, Jill suggests the brand
Jill and Phil are both brand managers at Procter & Gamble (P&G), the company that owns Febreze. In a recent meeting, Jill suggests the brand should target moms, aged 30-40, living in suburban ...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
