Jim Collins Good to Great Bus Analogy - First Who, Then What get the right people on the bus is a concept developed in the book Good to Great. Those who build great organizations make sure they have the right people on the bus and the right people in the key seats before they figure out where to drive the bus. Questions: 1. Unpack the importance of this analogy in current business. [35] 2. Evaluate the challenges organisations face with regard to this? [35] 3. How are these challenges mitigated? [30]