Jim has realized throughout his meetings with Mark that Goodman may not end up being the security system provider for Player One. Jim switches his approach from a traditional sales process to a trust$-$based relational sales process. The main difference of the relational sales process from the traditional sales process is $\_\_\_\_.$

a$.$ having a superior product at a lower price than the competition

b$.$ earning commitment from the customer by enhancing customer relationships

c$.$ more frequent communication and sales calls with the customer

d$.$ putting in minimal effort to get orders from the customer