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Jim Inc. is selling plastic Viking helmets with horns. They recently decided to try an Easter version with bunny ears instead of horns. They are

Jim Inc. is selling plastic Viking helmets with horns. They recently decided to try an Easter version with bunny ears instead of horns. They are using the data from the horns version to forecast the sales for the bunny version. The actual sales data for the last 15 periods are below:

PeriodActual Sales
11,870
21,875
31,893
41,899
52,010
62,028
72,001
81,956
91,935
101,899
111,889
121,891
131,902
141,904
151,910

 

Build a trend-adjusted exponential smoothing model starting in the 4th period with ⍺=0.17 and β=0.15. Use 1,879 for the first forecast and an original trend factor of 7.

What is the forecast for period 15 in your model?

 

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