Jim learns that BB has just been granted the franchise to sell a popular new line of custom-brewed beers. The franchise will improve BB's sales and profits substantially, and should mean a significant boost to BB's share price. Jim knows that, until the news of the franchise is made public, he is restricted by the SEC from using this insider information to trade in BB's shares and make unfair profits as a result. That evening, Jim and his wife have dinner with some friends, and one of them says she has heard there are some good things going on at BB, and asks Jim to comment. 

What should Jim say?