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Jim loves eating at the Chinese restaurant Canton Delight. Although three other Chinese restaurants in the neighbourhood are less expensive, Jim continues to visit Canton
Jim loves eating at the Chinese restaurant Canton Delight. Although three other Chinese restaurants in the neighbourhood are less expensive, Jim continues to visit Canton Delight. This is an example of:
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brand value.
brand extension.
brand loyalty.
brand personality.
brand depth.
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Service Management Operations, Strategy, Information Technology
Authors: James A Fitzsimmons, Mona J Fitzsimmons
6th Edition
0077228499, 9780077228491
