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Jim was asked to determine the ROI for a particular advertising effort. To do so, he needs to know the internal rate of return and
Jim was asked to determine the ROI for a particular advertising effort. To do so, he needs to know
the internal rate of return and the projected expenditure level. | ||
the total number of units sold and the total cost of sales. | ||
sales revenue and advertising cost. | ||
gross margin and advertising cost. | ||
the advertising cost and the total communications expenditures. |
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