JKL has a product for elderly individuals who are on their own, who might have a safety or health issue. The product ads indicate that the device, when activated, makes direct contact with emergency personnel, and provides them with the location of the elderly person. However, in actuality, there is an intermediate system of monitors who must notify emergency personnel. The Federal Trade Commission:

can pursue criminal penalties against JKL

has the authority to issue an injunctive cease and desist order for JKL's ads based upon the perception that there is direct contact with the law enforcement/emergency providers

as JKL is merely exercising its constitutional free speech rights, has no authority to take action against the ads

none of the above