Joan was a hardworking law student. She was in a second year and near the top of the class. Several students were teasing with her one day, and said they were amazed she was now doing advertisements for one of the law book publishing companies. When she said she didn't know what they were talking about, they showed her an advertisement they had received in the mail. Sure enough, the ad showed Joan, sitting in the library, reading a book published by the law book publisher. The picture was one a friend of hers had taken and posted on one of the social network pages on the internet. If Joan sues the law book publisher, what is the likely result? If Joan wins the lawsuit, what would be the measure of her damages