Job: Brand Marketing Specialist

Job specification: (role, tasks, skills, activities, experience and others are given below)

Selection: Assume that your recruitment process yielded 50 applicants and the

organization is hiring 1 or 2 people for the job. Given the job specifications for this job

and the size of the applicant pool, recommend 3 or 4 selection tools/methods that the

organization could use to determine who they would hire for the job. Of the 3-4 selection tools/methods you recommend, you should include 1 or 2 "screening" methods (method(s) you would recommend to efficiently and effectively reduce the size of the pool to determine the top 4 or 5 highest potential applicants) and 2 methods you would

recommend in order to make a final selection decision (to evaluate the final

candidates and determine which to hire). Explain your choices making sure you discuss

important considerations in the implementation of each method, as discussed in the

text/lecture material. If you recommend the use of an interview, provide 2 sample

questions that should be included in the interview.

Role Mandate: The Brand Marketing Specialist provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager, this role requires strong project and stakeholder management skills to support cross-functional campaign teams through close analysis of insights and trends, and responsible for the details in campaign delivery to ensure seamless execution.