Joe Evans, the Manager of McDonell Fast Food Company, is interested in developing a strategic performance management system that can help him evaluate the relative performance of each product line and provide signals of likely future performance issues. He is interested to know whether a balanced scorecard may be the way to proceed.

Questions:

1. Explain to Evans the essential features of a balanced scorecard. In your answer, explain how the organization can achieve strategic alignment using balance scorecard
2. Identify two appropriate performance measures for each of the balance scorecard perspectives for McDonell Fast Food Company.