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Joe is going through the purchase decision making process. He's made this purchase many times, so the process happens rather automatically. During the information search

Joe is going through the purchase decision making process. He's made this purchase many times, so the process happens rather automatically. During the information search stage, he only retrieves information from his own memory. What is the name for this kind of information search? a. internal b. external c. deliberate d. incidental

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