Joe Johnson is looking at his company's ROE. It's currently at 24%. It's significantly lower than his competitor, Carmelo Corp.'s 36%. Given the following, what should he focus on to improve his firm's return on equity? Address the COGS to increase the Gross Profit Margin Address the Sales to increase the Asset Turnover Ratio Address the Fixed Costs to Increase the Net Profit Margin Address the inventory on hand to increase the Inventory Turnover Ratio None of the Above