Joe loved chocolate so much he volunteered to work in a Central American cocoa farm and saw the social and environmental degradation of the cocos industry on the people and land. He decided this was a business problem and he wished to solve this problem. Joe planned to save the world by producing organic, fair trade chocolate. He and Debra, his personal and business partner, relocated to Seattle and began Theo Chocolate. Joe decided if he could build a vertically integrated business, he had an opportunity of making a lasting impact. Before Theo Chocolate, there wore no other companies producing organic fair trade chocolate. In addition, only a dozen companies produced all the chocolate and worked in such large volume that they controlled not only the manufacturing but the distribution and held extreme leverage on the producers. Joe cared deeply about where all of his ingredients originated. The root of Joe and Theo Chocolate's business ethic is the belief that all life on the planet is interconnected. Joe recognized the average cocoa farmers were so poorly paid some resorted to slavery. He chose IMO Fair For Life as Theo Chocolate's fair trade certification. One of the benefits of fair trade is its transparent negotiating system, allowing farmers to improve the quality of their product and increase supply quality. Joe believes this is a truly holistic approach. Joe and Deborah see Theo Chocolate as a triple bottom line company; they value people, they value the planet, and they value profit, all in equal measure. Theo Chocolate is so committed to transparency in their supply chain that they subject their factory to the same certification standards their farmers hold. Q1. Joe holds strong personal ethics. Describe how Joe exhibits his managerial ethics at Theo Chocolate. Q2. Is Theo Chocolate socially responsible? Briefly describe Theo Chocolate's relationship with its stakeholders, how it views the environment, and its mission to impact the general social welfare. Which of the four stances is Theo Chocolate taking concerning its obligations to society? Q3. Why does Joe say some view him as a "nuisance" in the chocolate industry