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Joe runs a small online bookstore. He buys used books at an average cost of $ 5 and sells them for $ 10 . However,

Joe runs a small online bookstore. He buys used books at an average cost of $ 5 and sells them for $ 10 . However, he still has an excess inventory of books that are not selling. What markdown strategy could Joe consider? Increase the price to make the books seem more valuable. Keep the price the same but offer a "buy one, get one free" deal. Lower the price to $ 7 for all books. Lower the price to $ 9 for all books

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