Joel Liberman is the revenue manager at the City Center Plaza, a $300-$room franchised hotel. He is

evaluating alternative options regarding the allocation of $100$ unsold guest rooms for the third

weekend of next month. His property's group room sales department believes $($but is not positive$)$ that

it can sell $60$ group rooms for that date at a rate of $$185\mathrm{.}00$ per room. The hotel's FOM believes that,

with no special promotion of any kind, the hotel will likely sell $45$ rooms at full rack rate of $$249\mathrm{.}99.$ The

FOM also believes that if the $100$ rooms are listed on the "Deals at This Hotel" page of the

franchisor$-$operated property website, with a $20$ percent discount off the hotel's rack rate, $80$ rooms

would likely sell through the CRS$.$ The sale would apply only to buyers willing to agree that the room

would be billed to the guests at the time of purchase and could not be

canceled.Uberhothotels.com, a

third$-$party agency model operator, requires a $25$ percent commission and wants a commitment from

the hotel that it would be able to buy and then resell up to $100$ rooms for that weekend. It believes it

can sell all $100$ rooms if the hotel pays it an additional $5$ percent premium commission to be listed first

on its website for the next $10$ days.Assume $200$ rooms have already sold at rack rate and that each

distribution channel produces as projected. Complete the following revenue estimate report Joel has

developed and then answer the questions that follow.

A$.$ Based on his best estimates of each channel's performance:

Which channel would produce the highest ADR?

Which channel would produce the lowest ADR?

B$.$ Based on his best estimates of each channel's performance:

Which channel would generate the highest occupancy $\%?$

Which channel would generate the lowest occupancy $\%?$

C$.$ Based on his best estimates of each channel's performance:

Which channel would generate the highest RevPAR?

Which channel would generate the lowest RevPAR?

D$.$ If you were Joel, to which channel would you allocate the $100$ rooms? Explain your answer?