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John and Ruby Couch just opened a computer store in a small community. Before opening the store, they listened to their SBA counselor's warnings about
John and Ruby Couch just opened a computer store in a small community. Before opening the store, they listened to their SBA counselor's warnings about the importance of having balanced experiencethat is marketing, finance, and personnel experiencein the computerstore business because
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their business is unlikely to grow and earn large business profits.
the computerstore business is a fad.
management knowhow is insignificant to smallbusiness success.
small businesses survive large businesses by three years.
about two out of three small firms close within five years of their founding.
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