John assured his venture capitalists an earning of 25 percent return on equity when he began his IT startup. In order to achieve this result, he will most likely use which of the following pricing approaches? Select one: a. value-based pricing b. customer-based pricing John assured his venture capitalists an earning of 25 percent return on equity when he began his IT startup. In order to achieve this result, he will most likely use which of the following pricing approaches? Select one: a. value-based pricing b. customer-based pricing