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John Christ is an entrepreneur in his early 2 0 s and owner of Wil s Grill, a street food business based in Flagstaff, AZ

John Christ is an entrepreneur in his early 20s and owner of Wils Grill, a street food business based in Flagstaff, AZ, serving customers throughout Northern Arizona. Wils Grill was founded in January 2014. $129,000 in revenue had been recognized from January 2014 through December 2016. In January 2017, John had to decide how he would grow revenue if Wils Grill were to provide him with a livelihood. He was determined to strategically decide to either expand his focus on the street food business upon which Wils Grill was founded, add a catering business, or do something else. In your second case, you will recommend what John should do.

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