Question
John Deere is the brand name of Deere & Company, an American corporation that produces machinery, engines, and drivetrains for heavy equipment, as well as
John Deere is the brand name of Deere & Company, an American corporation that produces machinery, engines, and drivetrains for heavy equipment, as well as garden maintenance equipment. Do research on John Deere, and answer the following question:
Making reference to John Deere, distinguish between the different types of businessto-business marketing products, incorporating the reason to buy. Include examples in your discussions.
Ten (10) marks will be awarded for clearly distinguishing between the different types of business-to-business marketing products. Five (5) marks will be awarded for correctly incorporating the reason to buy for each business-tobusiness marketing product.
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