John Fleming, marketing manager for the Athletic Sporting Goods Company (ASGC) is thinking about how the changes taking place among retailers in his channel might impact his strategy. The ASGC is a producer of different lines of sports products. John is looking for alternative ways to make money.

John Fleming is considering a new strategy to increase sales of tennis balls and new tennis racquets.

The basic idea for ASGC is to sell tennis balls in large quantities to nonprofit groups who resell the balls to raise money.

For example, a service organization at a local college bought 2,500 tennis balls printed with the college logo. The company charged $.50 each for the tennis balls-plus a $800 one-time charge for the stamp to print the logo. The service group plans to resell the tennis balls for $2.50 each and contribute the profits to a shelter for the homeless.

Questions based on the above. (5 pts) 5. What is the service organization's average cost per printed Tennis Ball?

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6. What is the total profit the service group hopes to make and contribute to the Shelter if it sells all 2500 tennis balls at $2.50 per ball?

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