John has started up a mobile service for dog grooming using an adapted motorhome as the service delivery vehicle. The business was started up in the West End of Vancouver. He has been very successful in his first two years and is now wondering about expanding his business. There are several options for expansion. Some options include:

Buy more motorhomes and hire crews to service more dog owners

Franchise his business

ETC.

What analyses should John do before making his decision about whether to expand at this time or not?