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John Martin owns a small caf and plans to introduce a discount offer for a week. He proposes a reduction in coffee prices from $2.50

John Martin owns a small café and plans to introduce a discount offer for a week. He proposes a reduction in coffee prices from $2.50 to $2.00. Advertising for this promotion will cost $600. John expects coffee sales to increase by 15% and muffin sales to increase by 10%, but expects tea sales to decline by 5%. Weekly data for the products are:

Product

Sales Price

Variable Costs

Sales Volume

Coffee

$2.50

$1.00

5000

Muffins

$1.50

$0.75

3000

Tea

$1.20

$0.60

4000

Requirement: Evaluate the impact of the promotion on sales and profits. Should John proceed with the promotion?

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