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John Martin owns a small caf and plans to introduce a discount offer for a week. He proposes a reduction in coffee prices from $2.50
John Martin owns a small café and plans to introduce a discount offer for a week. He proposes a reduction in coffee prices from $2.50 to $2.00. Advertising for this promotion will cost $600. John expects coffee sales to increase by 15% and muffin sales to increase by 10%, but expects tea sales to decline by 5%. Weekly data for the products are:
Product | Sales Price | Variable Costs | Sales Volume |
Coffee | $2.50 | $1.00 | 5000 |
Muffins | $1.50 | $0.75 | 3000 |
Tea | $1.20 | $0.60 | 4000 |
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