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John Smith, a tourist visiting Italy, was buying a bottle of wine in a store. Unfamiliar with any of the brand names, he chose one
John Smith, a tourist visiting Italy, was buying a bottle of wine in a store. Unfamiliar with any of the brand names, he chose one named "Umbria" because he thought that with a soft name like that the
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
