John Winebrenner $($Sudsey Duds Company Marketing Department$)$ and Paul Ray $($Cambridge Group Marketing Research Company $-$ CGMRC$)$ just compleed a meeting concerning a product $($Susdey Bath Gel$)$ that is currently in test market. CGMRC has vigorously recommended that the product should be advanced to national introduction. John agreed with CGMRC and shared the following rationale: "That's why we pay CGMRC big bucks to make these difficult decisions!" Do you agree withJohn's rationale for accepting the CGMRC reccomendation?

DISAGREE, marketing research is a decision$-$making tool, not a decision maker.

DISAGREE, national introduction would be too risky,

AGREE, the primary purpose of marketing research is to make marketing decisions.

AGREE, going national will preempt competitive threats.

Both Answer $1$ and Answer $2$ are correct.