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Johnson Controls experienced a steep decline in product sales due to increased competition in the local market. Johnson Controls plans to adopt the market development
Johnson Controls experienced a steep decline in product sales due to increased competition in the local market. Johnson Controls plans to adopt the market development strategy. Which of the following is the best step the company can take to overcome its financial losses? a. Focus on promoting new uses for old products. b. Attract existing customers rather than new customers. c. Create new products for its present markets. d. Introduce new products into new markets
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