Johnson Farm Products is expanding its traditional business with farmers to include home gardeners. The sales personnel who have had good long-term relationships area farmers do not meet this change with enthusiasm. You know the change will be difficult if you cannot obtain their cooperation. Referring to SCENARIO 14-4, you have brought in the local extension agent to explain demographics and the changing nature of area in which you live. This is overcoming resistance through the use of Select one: O negotiation O participation O education and communication O co-optation O manipulation Ne