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Johnson, Inc. projects sales for next year will be 55,000 units if the sales price is $27.50. At this level, unit fixed costs will be
Johnson, Inc. projects sales for next year will be 55,000 units if the sales price is $27.50. At this level, unit fixed costs will be $8.30 while total variable costs will be $693,000. The vice president of marketing advises management to reduce sales price to $26.00 and to undertake a national advertising campaign costing $12,000.
- What is the breakeven point for the company in terms of dollars and units before giving effect to the vice president's plan?
- What is the breakeven point in units after giving effect to the plan?
- The vice president believes that his plan will result in a before tax earnings of $56,000. How many units must be sold to reach this earnings level?
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