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Johnson & Johnson has grown substantially over the years and diversified the types of products they now provide. This diversification not only allows them to

Johnson & Johnson has grown substantially over the years and diversified the types of products they now provide. This diversification not only allows them to tap into other markets but also adds a layer of security. Should one investment go south, success in the others will reduce the financial impact of the failure. Consider the downfall of the Johnson & Johnson vaccine that while it made the news, was not enough to decimate the company, as it had huge success in its other companies like Tylenol, Band-Aid, Listerine, and Splenda.

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